Sponsorship & Exhibitions
WHAT IS A CONFERENCE SPONSORSHIP?
Event sponsorship may take several forms, but the most common is a monetary investment made in exchange for promotional benefits. Companies have different marketing needs and business priorities, so an event organizer typically offers a range of sponsorship tiers. Notably, sponsorship is a mutually beneficial form of relationship. This way, every firm can find their ideal sponsorship fit, while maximizing return on investment, which results in a win-win situation for both the conference host and the company seeking sponsorship opportunities.
Businesses choose to invest in this type of promotion as a means to move the company forward through targeted brand exposure. At industry events, high-ranking representatives from specific companies are typically in attendance because the discussions focus on a particular target market. As a result, businesses seek sponsorships at events to take advantage of networking opportunities and push their business forward.
Unlike typical ad campaigns, which aim to reach a wide range of customers with a single message, conference sponsorships allow a company to increase its recognition and reputation among industry leaders. Sponsors typically exhibit at noteworthy industry conferences, which helps attendees build a positive association between a company’s brand and the event. Overall, sponsorship provides companies with invaluable exposure, which inevitably leads to business growth. But what are the primary benefits of becoming a sponsor?
WHY SPONSOR A CONFERENCE?
Event sponsorship may take several forms, but the most common is a monetary investment made in exchange for promotional benefits. Companies have different marketing needs and business priorities, so an event organizer typically offers a range of sponsorship tiers. Notably, sponsorship is a mutually beneficial form of relationship. This way, every firm can find their ideal sponsorship fit, while maximizing return on investment, which results in a win-win situation for both the conference host and the company seeking sponsorship opportunities.
Businesses choose to invest in this type of promotion as a means to move the company forward through targeted brand exposure. At industry events, high-ranking representatives from specific companies are typically in attendance because the discussions focus on a particular target market. As a result, businesses seek sponsorships at events to take advantage of networking opportunities and push their business forward.
Unlike typical ad campaigns, which aim to reach a wide range of customers with a single message, conference sponsorships allow a company to increase its recognition and reputation among industry leaders. Sponsors typically exhibit at noteworthy industry conferences, which helps attendees build a positive association between a company’s brand and the event. Overall, sponsorship provides companies with invaluable exposure, which inevitably leads to business growth. But what are the primary benefits of becoming a sponsor?
SAVE MONEY
Sponsoring a conference is an investment in your business that offers long-term benefits. Over 40% of professional marketers consider advertising during business events the most effective avenue for driving positive business outcomes. Sponsorship is an effective marketing strategy that enables you to advertise your product or service to a large audience. Sponsoring an industry conference can be an effective way to reach your target demographic and maximize your company’s return on investment while cutting additional marketing costs. The Center for Exhibition Industry Research states that it costs 62% less to close a lead generated from an exhibition stand or a trade show than the one originated through other marketing means. Hence, sponsoring a conference can be your B2B golden ticket!
